Google Ads Scripts Expert

For best results, each Ad Group should have at least 2 ads running in order to continuously test new ad copies, keep the best performing ad and create a new ad variation based on the best performer. However, when you have dozens of accounts, each with hundreds of campaigns and each campaign with dozens of Ad Groups, these simple task becomes unfeasible.

A script can do this in minutes by comparing the performance of all ads inside each ad group and pause the less performing ads automatically. Most importantly, the script can do this scientifically by bringing changes only when the difference in ad performance is statistically significant.

When you run campaigns on the Google Ads Display Network and don’t set specific targeted placements, Google will choose the placements for you depending on the other targeting criteria you set. Just after a few days, if you dig in the Placements report, you will find an immense amount of stats about websites where Google showed your ads. After a few months, the amount of data collected is so large that doing an analysis of all that manually would take an unrealistic amount of time. However this data contains extremely useful bits of information for your business, for example placements that should be targeted directly because they are good sources of conversions.

Google Ads Scripts comes to the rescue. A script can analyze all the placements data of your Display campaigns, aggregate all the stats by URL and create a report on a Google Spreadsheet, all in a few minutes. This is particularly useful when you are running dozens of different Display campaigns as the script allows to aggregate the stats from Display ads in different campaigns and even in different accounts (under the same MCC).

Developed a script that runs at the MCC Level and automatically manages shared budgets / campaign budgets for Google Ads accounts, based on monthly/yearly budgets and goals objectives. Individual objectives can be set optionally for specific account segments (e.g. product category, territory), depending on how the account is structured.

Implemented an algorithm to determine which campaigns/shared budgets should have their budget boosted or reduced, based on performance indicators (e.g. CPA, short term historical costs, long term historical costs).

This script is particularly useful for large accounts, where adjusting budgets manually becomes a daunting and time-consuming task. This script automatically adds more budget to the campaigns that are working the best, and reduces budget from the campaigns that are performing the worst, all while spending a predefined monthly budget.

More examples:

– Create campaigns based on data on a Spreadsheet
– Do search query data mining
– Adjust campaign budgets dynamically based on custom factors

Learn more about how PPC Automation can help you.